I thought it might be interesting to compare traffic rankings of available venues for artists, artisan crafters and designers. It could quite possibly just be my opinion, but it seems as though a myriad of new sites have appeared over the last several months proclaiming themselves to be the next great selling venue. Are they? Time will tell I guess.
I used Alexa.com to generate traffic rankings for several dozen handmade goods selling sites. Per Alexa they “compute traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. ” So, while not a 100% statistically correct collection methodology, the number comparisons are interesting to note. There really seems to be a big divide between what I consider the top tier of selling sites vs. those in the second tiers.
Is traffic the be all end all to guarantee sales to the indie artisan? Not necessarily, as evidenced by my experience on Ruby Lane (see my experience here) and as also evidenced by the thousands of etsy sellers that are selling little to nothing.
You need to be able to clearly articulate your intended audience, your expectations of service from the venue you are considering and do your research.
I’ve sorted the sites in from most to least trafficked. Remember, the LOWER the number the HIGHER the number of visitors a site receives. LOWER numbers are BETTER.
What others should be added to this list?
|Site Name||Traffic Ranking
|rubylane||15,850||Blog post here|
|artfire||36,991||Site profile here|
|silkfair||60,218||Site profile here|
|hyenacart||61,473||Site profile here|
|winkelf||277,037||Site profile here|
|lollishops||394,061||Site profile here|
|madeitmyself||439,786||Site profile here|
|icraft.ca||523,305||Site profile here|
|misi.uk||615,825||Site profile here|
|handmadefusion||1,382,301||Site profile here|
|girlshopspot||1,211,500||Site profile here|
|youcraft.org||1,908,499||Site profile here|
|Coriandr||1,964,966||Site profile here|
(Note: these rankings change and I will periodically update the listed metrics. Last update 3/1/2009)
Stay tuned over the next weeks as I will be profiling some of these venues with interviews and giveaways from the site owners themselves.
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