I know I’ve posted about this before, but it bears repeating…
Are your handmade item titles on etsy written in a way that your items can be easily found by your potential shoppers in google search results?
Ask yourself: If you were a shopper, what search terms would YOU use to find your stuff?
Ask your friends..what words would THEY use if they were searching for your items? Show them a picture of your work without telling them it’s name or materials. Ask your friends what words they’d use if they were using Google to find something similar. TAKE GOOD NOTES.
After you have your list of search terms, utilize them in your item titles. And be consistent. With EVERY item. Optimally, you will use the same format for each and every title.
And when I say consistent, I mean that your item title structure follows the same pattern ALWAYS. Depending on what kind of handmade good you sell, you may want to mix it up a bit, but for me, my handmade jewelry titles take this format:
ARTSY FARTSY NAME – Handmade (or Artisan or both) and then the Descriptive Phrase that a buyer would use to find it when searching so for instance. Make sure you include color in this phrase as well as the materials.
Want before and after examples? I browsed some actual item titles on etsy and artfire for inspiration.
Before: Three Dragonflies Bracelet
After: Three Dragonflies – Handmade Fine Silver and Blue Turquoise Dragonfly Charm Bracelet
Before: Thank You Blue Hypnosis Card
After: Blue Hypnosis – Handmade Japanese Black and White Floral Print Thankyou Greeting Card
Before: Flowers a Glow Clutch
After: Flowers a Glow – Handmade Yellow, Gray and Light Blue Clutch Wallet
Don’t forget to include the entire title as the first sentence of your description. Google picks this up too.
By the way, after you’ve edited all your item titles, don’t forget to add you shop items to Google Base, Google’s shopping search tool. Here’s an etsy forum thread to walk you through the options and configurations.
Good luck! And check out your Google Analytics stats in about a week to determine what words are working for you.
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