Updated June 30, 2010
A while back, I created a list of sites to sell handmade online. My previous list used Alexa to generate ratings. I’ve been reading a bit more about traffic metrics and the methodology for gathering these numbers and have decided to utilize Compete.com’s metrics in my new lists. I’ve also added columns for a site’s latest rank, as well as its previous rank and a column for actual site traffic. An M means millions and a k is thousands. (4M is 4,000,000 and 4k is 4,000.) If a number is listed without either an M or a k, you can assume this is the actual number of visitors per month.
I’ve sorted the sites in this list from most to least trafficked.
The LOWER the rank number the HIGHER the number of visitors a site receives. LOWER numbers are BETTER.
Does more traffic mean more sales? Maybe, but it’s not a given that larger traffic numbers equate to larger sales revenues for a site’s member sellers. Do your homework: visit site forums, Google for feedback and user opinions, ask questions.
Note: Some of the sites listed allow vendors to sell commercial AND handmade products. Also, sites that have moved more than 3 slots since the last review are highlighted in red text.
| New Rank | Previous Rank | Site | Rank per Compete.com | Unique Visitrs Mnth | Note |
| 1 | 1 | ebay | 5 | 80.8M | |
| 2 | 2 | etsy | 238 | 5.36M | |
| 3 | 4 | cafepress | 330 | 4.15M | |
| 4 | 3 | zazzle | 373 | 3.7M | |
| 5 | 5 | ecrater | 1,195 | 1.46M | |
| 6 | 8 | bigcartel | 2,000 | 914k | |
| 7 | 7 | bonanzle | 2,021 | 907k | |
| 8 | 6 | rubylane | 3,284 | 579k | Blog post |
| 9 | 9 | redbubble | 3,790 | 504k | |
| 10 | 10 | artfire | 5,851 | 338k | Site profile |
| 11 | 12 | ebid | 8,206 | 243k | |
| 12 | 11 | shopify | 9,235 | 221k | |
| 13 | 17 | blujay | 9,406 | 218k | |
| 14 | 13 | imagekind | 10,875 | 194k | |
| 15 | 14 | 1000markets | 33,071 | 67k | Juried site |
| 16 | 16 | hyenacart | 37,536 | 58.8k | Site profile |
| 17 | 19 | twolia | 39,448 | 55.8k | Site profile |
| 18 | 23 | supermarkethq | 51,143 | 42.3k | |
| 19 | NEW | spoonflower | 48,292 | 44,988 | fabrics |
| 20 | 22 | artspan | 56,837 | 37.7k | |
| 21 | NEW | foodzie | 56,240 | 38,178 | artisan food |
| 22 | 24 | dawanda | 57,301 | 37.4k | |
| 23 | 32 | zibbet | 66,335 | 31.8k | Site profile |
| 24 | 20 | yessy | 67,101 | 31.3k | |
| 25 | 15 | elsewares | 76,333 | 27k | |
| 26 | 18 | shophandmade | 80,601 | 25.5k | |
| 27 | 25 | folksy | 83,941 | 24.3k | |
| 28 | 47 | silkfair | 85,237 | 23.9k | Site profile |
| 29 | 28 | indiepublic | 117,643 | 16.6k | |
| 30 | 30 | papernstitch | 160,515 | 11.5k | |
| 31 | 46 | smashingdarling | 166,027 | 11.1k | Juried site |
| 32 | 21 | buyitsellit | 166,447 | 11k | |
| 33 | 31 | notonthehighstreet | 194,339 | 9,206 | |
| 34 | 33 | icraft | 216,128 | 8,121 | Site profile |
| 35 | 27 | madeitmyself | 216,843 | 8,091 | Site profile |
| 36 | 48 | renegadehandmade | 219,469 | 7,979 | |
| 37 | 43 | seekingdesigners | 227,893 | 7,625 | |
| 38 | 41 | artsefest | 287,432 | 5,794 | |
| 39 | 45 | bouf | 315,491 | 5,195 | |
| 40 | 42 | artquid | 332,263 | 4,894 | |
| 41 | 39 | fuzzb | 340,942 | 4,747 | |
| 42 | 37 | inhabitatshop | 345,729 | 4,673 | |
| 43 | 34 | erayo | 360,607 | 4,460 | |
| 44 | 40 | coriandr | 398,092 | 3,977 | Site profile |
| 45 | NEW | bottica | 389,380 | 4,079 | 25% commission |
| 46 | 35 | handmadecatalog | 449,657 | 2,466 | |
| 47 | 36 | winkelf | 456,572 | 2,410 | Site profile |
| 48 | 53 | plumdrop | 535,397 | 2,839 | |
| 49 | 29 | lollishops | 567,994 | 2,650 | Site profile |
| 50 | 51 | lov.li | 629,021 | 2,347 | |
| 51 | 50 | girlshopspot | 728,567 | 1,987 | Site profile |
| 52 | NEW | mountainmade.com | 773,868 | 1,859 | |
| 53 | 26 | trunkt | 838,724 | 1,694 | Juried site |
| 54 | NEW | click for art | 918,496 | 1,521 | |
| 55 | 44 | misi | 1,057,831 | 1,301 | Site profile |
| 56 | 52 | youcraft | 1,063,738 | 1,292 | Site profile |
| 57 | 54 | yabblebabble | 1,202,684 | 1,150 | |
| 58 | 38 | craftersbuzz | 1,443,664 | 930 | |
| 59 | NEW | wicked plum shops | 1,162,873 | 1,186 | |
| 60 | NEW | trendy indie | 1,366,874 | 990 | |
| 61 | NEW | my handmade registry | 1,542,144 | 853 | |
| 66 | NEW | envelop | 3,469,397 | 164 | textiles only |
| 63 | 55 | gozabo | 3,572,429 | 147 | |
| 64 | 49 | mintd | no data | no data | |
| 65 | 56 | handmadefusion | no data | no data | Site profile |
| 66 | 58 | crowsoup | no data | no data | |
| 67 | NEW | ladybug markets | no data | no data | Australia focused |
| 68 | 57 | yourcraftylot | no data | no data |
What sites did I miss? What do you think of the sites you use? Please share your experiences.
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Great list once again! Thanks for doing the research — and more importantly — for sharing the results.
wow! artfire already passed dawanda! :O go artfire!!
Great comparison chart! Each 3rd party stats tracker is a little different in how it reads traffic. ArtFire reached about 1.163 Million unique visitors in April & we expect that the new fully custom Studios launching in April will go over very well!
The new ArtFire Studios allow members to customize color, layout, banner size, and even add HTML and widgets such as Twitter and Flick feeds. Plus you can add an Etsy Mini & Project Wonderful Ad box right in your new Studios!
Freedom of your own Website + all the best features of a handmade venue = the new ArtFire Studios! We can’t wait to share these with you!
John Jacobs, President
ArtFire.com
@ArtFireJohn
I’m currently at Winkelf only. I love the array of features they have there, and the owner of the site is very attentive. But I did do a bit of demographics research a while back, and was disappointed to find out the traffic there isn’t all that hot. With that said, I used to have a shop at Etsy, but found my shop there was invisible. I know, I’m hard to please. LOL
I opened an Art Fire store in late February. So far sales have been more than I expected, largely due to having a built-in audience through the various chat groups I belong to and on which I announced my store opening on.
So far I have not been able to document purchases outside of that community. I’d love to know how to reach the general buying public, but so far that eludes me.
I’d like to thank you very much for the time you spent evaluating the sites and the fact that you are so generously sharing that information.
It’s not something I would even begin to know how to do!
On a separate note – how do you feel the ads on your blog are working out?
Cheers!
Laura
How neat~I never knew most of these existed!
~Andrea
That’s a great list. A lot of site I’ve never heard of. Thanks so much!!
Great information and thanks for doing all the hard work to get it out to us. I have shops on Etsy and 1000 Markets but have not taken the Artfire plunge yet. Might consider their free account until I see it would be worth it for me to be there. I do really like the Rapid Cart feature they have, brilliant idea.
This is a great list with some interesting information! Thanks for sharing!
Do you know how some of the top sites rank for actual sales. Just because there is a lot of traffic to a site, it doesn’t mean stuff sells well, or for a good price. Does anyone here sell to more than one of these sites? Which do you think is a better site for selling handmade jewelry?
(Boy I don’t ask for much do I?)
very interesting stats – thanks so much for posting this!
I am surprised!
(I came here via the jewelledrabbit’s blog – thanks Maureen)
What great info!! Thanks so much for sharing it! Never knew there were sooooo many!
Love your blog!
It’s about time for an update. I’ll update the traffic numbers and rankings and repost in the next week for everyone.
Kristy
Dear Kristy:
I just found you and am extremely excited! I have been setting up my Etsy shoppe this week and was looking into info about Artfire. You have certainly helped me make up my mind as well as listing numerous other possible sites to promote our Soy Candles.
I’m definitley signing up for your email announcements!!
Marie – Owner
Sally Lee Candle Co.
I had printed off your original list you posted awhile ago. Thank you for the update, and the work you put into it. I suppose it’s about finding the right fit for what each person sells. some venues may be better for one type of product than another. I’m still trying to find the right combination.
Has anyone heard of or have any experience with Zibbett?
Can you add Bonanzle?
http://www.bonanzle.com/
Thanks!
Thanks for the update. I am currently sellling on Etsy (4 sales in 3 months), 1000 Markets (no sales), Artfire (no sales), Bonanzle (1 sale), and small amount on Zibbett (no sales). I was going to list on Handmadefusion, but I didn’t care for their site, extremely slow and jerky. (I sell jewelry, along with about a million other people).
I’ve posted a link to your article on the new Membership site for Handmade Sellers – Coaching Handmade. Come by and check us out!
http://www.coachinghandmade.com
[...] the same time do some exploring and thinking about the future. There are loads of shops available.Click here to find where to sell handmade online. Generally there’s a small charge for listing items. This could be the start of a whole [...]
[...] the same time do some exploring and thinking about the future. There are loads of shops available.Click here to find where to sell handmade online. Generally there’s a small charge for listing items. This could be the start of a whole [...]
I know of a site/selling Venue not listed: http://ArtistryArts.com/ Aprilee
Thanks for compiling this list. There are some that I’ve never heard about. I opened a free shop on Zibbet.com to see how it goes.
This is a great list and research!
I would be interested to see where Bonanzle falls in this. Their traffic is increasing like crazy but they are new.
Thanks for sharing your information.
I’ll add Bonanzle information today. Also, I’ve got a Zibbet interview coming, so stay tuned.
Kristy
Also have a Twolia interview coming next week.
Kristy
Here’s one that is climbing fast – The GLC Arts and Crafts Mall is offering a free basic shop to crafters who want to sell their crafts online. No catch you can list up to 12 items free.
For the record, glcmall isn’t ranked at all by Compete.com. It’s ranked 609,094 by Alexa.
K
We’re currently redeveloping the web commerce platform and gallery for MountainMade, a foundation that supports a juried family of West Virginia artisans. We hope to see it join all the other great sites you have listed there, and we hope your readers will come check out another site supporting handmade creations: http://www.mountainmade.com
Yay, thanks for updating! This is such helpful info. Selecting the best online platform to sell goods is such a difficult, but important choice since there are so many options out there! It’s nice that you’ve compiled a list where people can see in one place all the venues that are available. Thanks again.
Excellnt list ,wonderful information will definintly use these sites to sell my products
I’ll add mountainmade.com in the next iteration. Should be updated shortly.
http://ArtistryArts.com/ isn’t rated by Compete.com
[...] I ‘ve listed the top ten sites by traffic below. You can view the entire list at Where to Sell Handmade Online [...]
[...] Where to Sell Handmade: Updated Traffic Rankings List [...]
I don’t see handmade artists shops on your list. We get great traffic numbers. You can probably contact Andrew Kitchen, he and his wife Kimberley own the site. I love it there and have had sales there when I did not have any anywhere else. We are still new and growing well.
All Blessings!!
I really am glad that I found your site. I have been on 7 different sites for some time now.
I was truly surprised at what a low traffic pattern that FuzzB has. I have been there for less than a year. I have found that there Help Center is useless. They never answer my tickets. I may have to leave this site. When will your next update come out? Thank you:-)
Hi Cathy
I generally update every 4 or so months, so I’ll edit this list later this fall.
thanks for the comments.
Kristy
Hi
Crobbies is another site that was not listed…not sure about the amount of traffic – more likely very limited! They are listed as being est. 2003.
http://crobbies.com/