I’ve spent considerable time over the last month or so reviewing each and every handmade jewelry piece in my Artfire shop.
Why you ask?
I’ve been re-working titles, descriptions and photos. I want Google to like me. And to that extent, I’ve been diligently revamping both my item titles to make better use of key words and really revamping my descriptions, to both include more relevant text overall as well as take advantage of key words suggested by Google’s key word generator.
You can find really good tips and examples in the Seller Workshops in the Artfire forums. Two threads to definitely read are:
And
It was good timing, coinciding with Artfire’s new shop look and feel. Have you seen it yet? Quite a difference from the previous version. See?
Old ShinyAdornments on Artfire Item page look and feel:
New ShinyAdornments on Artfire item page look and feel:
Quite a change, isn’t it? (FYI – the item photos are exactly the same size in the new shop as the old. The carnelian earrings photo in the updated shop only looks smaller because of the way I’ve cropped the photo)
Today, I thought I’d share an example of title and description changes from a handmade bracelet I’ve listed. What are two big things I’ve learned? Use the Google Key word generator tool to find appropriate key words for your handmade items, and use a LOT of the available real estate. For instance, you want to use ALL 70 characters allotted in your item title, but don’t gunk it up with words that potential buyers aren’t going to use in their searches. Also, Google favors blog-like posts… so try to make your descriptions, well, more descriptive. Use 250 words at least. Use words your potential buyer might use when searching for similar items.
Here is an example of the changes I made to a handmade bracelet listed in my shop:
Original Title – 52 characters : Jennifer – Handmade wire wrapped green boro bracelet
New Title- 62 characters : Boho blue green sterling silver & lampwork glass bead bracelet
Old description – 99 words
New description – Over 580 words, and includes information about lampwork beads and the definition of Mobius.
All these changes haven’t happened overnight. As I’ve said, I’ve been working on them for about a month now, and I still have items that need a revamp. As I was working through the re-writes, I also took the opportunity to edit and re-shoot some of the photos that I’d been using.
Will it help? Honestly, I don’t know yet. I have seen small uptick in traffic though, including search results for some of the new terms I’ve included that didn’t exist before. That little fact is encouraging. At a minimum, I’ll be able to say that I’ve done my best to ensure that my SEO is ready for the holiday shopping season.
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Shop: ShinyAdornments handmade jewelry
[...] a previous post , I talked about my process thus far of taking a good hard look at all the items in my Artfire shop, [...]
[...] a previous post, I talked about how I’ve been taking a good hard look at all the items in my Artfire shop, [...]