Archive for handmade selling venue – Page 2

Etsy Forum Post: Ideas for Selling Jewelry from a Buyer’s perspective

BlueKimonoStudio posted this on the etsy forum. I thought her post was a good one and food for thought for jewelry designers. She provided suggestions from a buyer’s perspective when looking for artisan jewelry on etsy.

BlueKimonoStudio posted:
Since there are so many fab jewelry sellers here, I thought I’d share a recent experience as a buyer on Etsy.

I wanted a simple chain with a certain pendant for my daughter. I found hundreds of listings, but most had some problem that was a deal breaker:

•  the listing didn’t tell me the size of the necklace or charm

•  the listing gave me the size in millimeters. I suggest giving millimeters and inches. I did not have my metric converter handy.

•  the listing used jargon including BOGO and OOAK. (today I’ve figured them out, but what if I didn’t want to do that?)

•  the listing showed only close-ups of the item, and nothing like a hand, person or even a coin for scale in the photos. Even if the measurements were there, it helps sooo much to have a scale photograph, hopefully near a human body part.

•listing didn’t tell me what the materials are.

Folks, I searched through dozens of listings with problems like these. I would buy more jewelry on Etsy if I could learn what I need to know about a piece. I need to see the item in relation to something else for scale. Seriously, this is the biggest drawback for me.

I finally found my necklace after about 20 minutes of scrolling through listings.

There’s so much gorgeous jewelry here on Etsy…I hope these observations are helpful to some of you makers.


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Handmade crafters selling venue profile: Twolia

In a previous post, I provided a list of selling venues for artists, artisans and artisan crafters. This week I’m profiling another of those sites on my blog.

What is the site name and where can artisan sellers find you?
The site name is Twolia.com. We are continuing to expand our presence in  social media networks and a multitude of related industries such as, music, film, online shopping, and entertainment. Extensive advertising campaignsnews releases channeled through PRWeb &  PRNewswire; and an increasing audience on MySpace, Twitter, & Facebook allow us to reach our target audience, i.e. artisan sellers such as your readers.

Twitter: TwoliaOnline
Facebook: Twolia

Tell us a little about your site’s history. What are its origins?
There is no community for women entrepreneurs and artisans. Twolia is the brainchild of company founder & CEO, Donna Meté and is the culmination of several years work filling a void and building an exciting destination that appeals to the thriving and innovative community of women artists and entrepreneurs.

THE TWOLIA TEAM

Donna Meté, Founder and CEO of Twolia, Inc. Donna launched her entrepreneurial career over 25 years ago. She founded one of the fastest growing, privately-held conference organizations within the U.S., and produced and sold the world’s largest tradeshow on Nutraceuticals and Functional Foods to New Hope Natural Media, a division of Penton Publishing. Donna’s previous company identified major industry trends impacting businesses from around the world.  Her team produced hundreds of events enabling CEO’s and Business Development executives to effectively formulate and execute their game plans.

Donna produced a ground-breaking 13-week WebTV series exploring our thoughts, assumptions and trepidations surrounding human sexuality.  The series is scheduled to air in late 2009.  She is also co-producing a provocative documentary entitled “Stock Shock!” with Mohr Productions.  STOCK SHOCK!  tells the story of the rescue of SiriusXM, the plight of its committed shareholders and Wall Street market manipulations which may have contributed to the recent plunge of the stock market.  Stock Shock! is scheduled to air in June 2009.  She is the author and publisher of the book “On the Mend”.  A self-help survival guide for women healing a broken heart.  On the Mend is scheduled to be released this summer.

Donna’s expertise includes Trend Spotting, Marketing, Business Development, Operations and Start-ups.  Her passions include music, film, entrepreneurship, human and animal rights, and quantum physics.


Loren Larsen is an attorney, filmmaker and consultant. She began practicing law in 2002 in Chicago and moved to New York City in 2004 to continue her practice in commercial litigation and entertainment law. In 2004 Loren produced the feature documentary, Swing State Ohio, which was released and screened throughout the country in 2005 and 2006. In 2007 she shifted from formal law practice to consulting, working on such successful startups as Organicgreenmommy.com as well as Call2Action.com. Loren is thrilled to now be with Twolia, a “vibrant, modern and long-awaited destination site for women.” She lives in Boston with her husband, John.


Debralee Merchant has worked in advertising, conference and trade show planning and most recently graduated with a BS in Business Marketing with a focus in Internet Marketing, Business Administration, and Public Relations. She had been the Director of Sales & Marketing for a company founded 15 years ago by Twolia’s CEO, Donna Meté and is now heading up Operations initiatives within Twolia.

What is your plan for the site? What are your goals?
To ensure Twolia is, and will always be, the definitive site for filmmakers, independent musicians, actors, entrepreneurs, and creative women seeking a platform for their many talents. Launching this site has given Twolia an edge in the online social network community, as it is the first website of its kind designed specifically to permit women to actively participate in all of its entertainment features. Twolia encourages women to present their talents, expertise, and merchandise to an audience eager for a new online experience. Twolia provides a personalized online sales and marketing platform, along with fully supported transaction processing to enable women to promote, sell, and distribute their products anywhere in the world.

Who is your target seller audience?
Women entrepreneurs, artisans, independent female musicians and filmmakers.

Who is your target buyer audience? How will you drive buyers to your venue?
Twolia is open to men and women from around the world. Extensive advertising campaigns; news releases channeled through PRWeb &  PRNewswire; and an increasing audience on MySpace, Twitter, & Facebook allow us to reach our target audience, i.e. artisan sellers such as your readers.

Is this an international, domestic US, Far East or European focused site?
It is an international focused site.

What differentiates this venue from other online selling venues? Why should artisan sellers consider utilizing this site as a resource instead of other, older sites or their own sites?
Twolia provides a variety of entertainment options and is an interactive site. We combine the  business models of several successful online companies and provide not just shopping, but entertainment to round out the members experience. Twolia is unique in that it is specifically for women entrepreneurism and artisans.

How have your structured your seller pricing?
Opening a store is free. Listing products to sell costs .20 per listed item quantity. Pink purse x 5 quantity in stock = $1.00 listing fee for 4 months. A 3.5% commission fee is charged on each item purchase and does not include shipping costs. Sellers should open a store front and list items on Twolia. Linking to another online store without listing items on Twolia is frowned upon.

What else should we know?
Come visit and join Twolia.


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Coupons are coming to Artfire !!

The development team at Artfire is nearly finished with the development of Coupons for sellers. In the next few weeks, Artfire sellers will have access to a customizable application that will enable them to set the type of discount or special offer they’d like, determine what items or categories to apply it to, set the time period of the code, and even set exactly what the code would be. Sellers will be able to specify discounts for customers such as 15% off all items in a particular studio category for the next ten days, and then name that discount code something like “10daysale” or “necklace sale” or whatever the seller desired.

Enabling sellers to set their own discounts tied to a particular calendar event, buying group or advertising campaign is going to be fabulous. I’m practically giddy with excitement. :-)

Stay tuned to Behind the Beta for the announcement of the roll out.

I’ve blogged previously about Artfire and my experience utilizing it as a selling venue. You can check out those posts

http://shinyadornments.com/wordpress/?p=243
http://shinyadornments.com/wordpress/?p=300
http://shinyadornments.com/wordpress/?p=257
http://shinyadornments.com/wordpress/?p=263
http://shinyadornments.com/wordpress/?p=303
http://shinyadornments.com/wordpress/?p=316
http://shinyadornments.com/wordpress/?p=317

ArtFire - Buy Handmade - Sell Handmade

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